Marketing overview
The Marketing area helps you reach your audience proactively — planning content, publishing posts, running campaigns, and bringing back past customers.
Plan and publish content
Section titled “Plan and publish content”- Posts — create and manage the content you publish.
- Content Planner & Calendar — organize your pipeline and see what’s scheduled.
- Studio — produce the creative for your posts.
- Content Pillars — the recurring themes your content is built around.
Run campaigns
Section titled “Run campaigns”- Campaigns & sequences — coordinate multi-step outreach to your contacts.
- Re-engagement — reconnect with people who’ve gone quiet.
- Review Queue — review content before it’s published.
Shape your strategy
Section titled “Shape your strategy”- Personas — define the audiences you’re speaking to.
- Competitors — keep track of others in your space.