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Campaigns & Sequences

The Campaigns area brings your outreach together — one-off broadcasts and automated, multi-step sequences that reach your contacts over time.

Campaigns is organized into tabs:

  • Broadcasts — send a message to a group of contacts at once.
  • Sequences — automated multi-step message flows (see below).
  • Posts — a view of your published content.
  • Library — reusable media for your messages.
  • Templates — pre-approved message templates.
  • Comments — an inbox for responding to comments.

A sequence is an ordered set of steps, each with a channel, a day offset, a time of day, and a message. Add steps manually or generate them, activate the sequence, and enroll contacts — individually or in bulk from a segment. Sequence analytics show how enrollments progress through each step.